Business valuation calculator title page overlay on financial spreadsheet numbers

Business Valuation Calculator: Free Worth Estimator Template

November 17, 20246 min read

Ever wonder what your business is really worth? For small business owners, determining business value can feel kinda like trying to solve a puzzle blindfolded. While online calculators can give you a rough estimate, understanding the true value of your company requires careful analysis. Whether you're considering selling, seeking investment, or just want to understand your company's worth for planning purposes, getting an accurate business valuation is crucial for making informed decisions.

Want to get started right away? Download our free business valuation calculator here to get a simplified valuation range for your business.

Understanding Your Business Worth: A Quick Guide

The value of a business isn't just about annual profits or current-year revenue. Think of business worth kinda like an iceberg - what you see above water (your financial statements) is only part of the picture. Below the surface, factors like market position, growth potential, and predictable key drivers significantly impact what potential buyers might pay.

Quote stating business worth is like an iceberg - financial statements are only the part above water

For small and medium-sized businesses, particularly those with annual sales between $500,000 and $5 million, understanding these value drivers is essential. Managing interest expenses and tax planning can significantly impact your bottom line. A retail business might sell for a different multiple than professional services firms. Even typically, restaurants within the same area can have widely different values based on their cash flow, leaseholds and relative risk.

Several key factors influence your business value:

  • Stability of earnings over the past three years

  • Customer concentration and recurring revenue

  • Market position and competitive advantages

  • Quality of business assets and systems

  • Strength of your management team

Our Free Tool for Valuing a Company: Calculator Overview

Our valuing a company calculator helps business owners get beyond a rough estimate to understand their business worth. Unlike complex financial models that can be overwhelming, our business valuation calculator focuses on the metrics that matter most to potential buyers.

Here's exactly what you'll enter:

Annual Revenue: 

Include all sales from your core continuing business operations. For most small and medium-sized businesses, we recommend using the most recent 12 months of sales data.

Cost of Goods Sold: 

Enter direct costs related to delivering your products or services. These typically include materials, direct labor, and any costs that vary with sales volume.

Operating Expenses: 

Include regular business expenses like rent, utilities, and administrative salaries. Don't include interest payments or taxes yet - we'll adjust for those separately. Don't worry about excess compensation or one-time expenses yet - we'll adjust for those separately.

Owner's Compensation Adjustment: 

Many business owners run excess compensation through their businesses. Consider the amount above what you'd pay someone else to do your job.

One-time Expenses: 

Include costs that won't continue under new ownership, such as legal settlements, moving costs or non-recurring repairs.

The calculator then provides:

  • Normalized earnings (adjusted EBITDA)

  • Industry-specific multiple ranges

  • Estimated value range for your business assets

EBITDA document showing earnings before interest, taxes, depreciation and amortization formula

It's important to understand that business valuations aren't fixed numbers - they exist within a range. Generally, larger businesses command higher multiples than smaller ones due to factors like market position, economies of scale, and lower risk profiles. A small business might sell for 2-3 times EBITDA, while larger companies in the same industry could fetch 6-8 times or more. This calculator provides a starting point by using industry-standard multiples, but remember that your business's unique characteristics, market conditions, and buyer dynamics will ultimately influence its final value in a transaction.

A Business Owner's Guide to Valuation Methods

Understanding different valuation approaches helps you make sense of what drives business value in your industry. Let's explore how each method works and when to use it.

Multiple of Earnings Method

This business-based approach uses your years earnings multiplied by an industry factor. For example, a stable business with lower risk might command a multiple of 3-4 times earnings, while a more volatile business with a high percentage seasonal revenue might sell for 1-2 times earnings.

The multiple depends on factors like:

  • Industry standards

  • Business size

  • Growth rate

  • Revenue stability

  • Market conditions

Asset-Based Valuation

This method calculates total value by assessing your business assets and subtracting liabilities. It's particularly relevant for businesses with significant tangible assets or companies operating at a loss. Don't forget to consider the tax implications of asset valuations - a financial professional can help navigate these complexities.

Physical Assets:

  • Equipment and machinery

  • Inventory

  • Real estate

  • Vehicles

Financial Assets:

  • Cash and investments

  • Accounts receivable

  • Prepaid expenses

Intangible Assets:

  • Customer relationships

  • Intellectual property

  • Brand value

  • Goodwill

Popular Business Valuation Approaches

Beyond basic methods, there are several sophisticated approaches to determining business value. The discounted cash flow method, for example, calculates present value by projecting future earnings and applying an anticipated rate of return. This approach assumes perpetuity or estimates value over a specific timeframe.

Market comparison methods look at recent sales of similar businesses, adjusting for differences in size, market, and performance. While you can research comparable sales yourself, a financial professional can help analyze market data and account for interest rates, economic conditions, and industry trends that impact value. This approach works best when you can find comparable sales in your industry.

For companies with predictable key drivers, valuation might focus more heavily on:

  • Recurring revenue streams

  • Long-term contracts

  • Market share

  • Proprietary technology

Making Essential Valuation Adjustments

Accurate business valuations require several critical adjustments to determine true earnings power:

Normalizing Earnings:

  • Remove excess compensation above market rates

  • Adjust for interest and taxes to get a clear EBITDA figure

  • Account for related party transactions

  • Standardize accounting methods

Working Capital:

  • Assess typical inventory levels

  • Review accounts receivable efficiency

  • Consider necessary cash reserves

  • Adjust for seasonal variations

Risk Factors:

  • Customer concentration

  • Supplier dependencies

  • Key employee reliance

  • Market competition

Common Business Valuation Mistakes to Avoid

Infographic showing 8 common business valuation mistakes including unadjusted profits and incorrect multiples

When calculating your business value, watch out for these common pitfalls:

Financial Adjustments:

  • Using unadjusted profit figures

  • Overlooking necessary working capital

  • Misunderstanding business enterprise value vs. equity value

  • Failing to normalize expenses

Market Analysis:

  • Applying incorrect industry multiples

  • Ignoring local market conditions

  • Missing key value drivers

  • Overestimating growth potential

Frequently Asked Questions

What is the formula for valuing a company?

The basic formula for valuing a company is Adjusted EBITDA × Industry Multiple. However, the specific multiple varies by industry and company characteristics. For stable businesses, multiples typically range from 2-4 times adjusted earnings, while high-growth companies might command higher multiples.

How do you calculate how much a company is worth?

To calculate company worth, start by determining your adjusted earnings before interest, taxes, depreciation and amortization (EBITDA). Then multiply this figure by an appropriate industry multiple. For example, if your adjusted EBITDA is $500,000 and your industry multiple is 3, your business value estimate would be $1.5 million.

How much is a business worth with $100,000 in sales?

A business's value isn't determined by sales alone but by its profitability and industry. A business with $100,000 in sales could be worth anywhere from $50,000 to $300,000 depending on its profit margins, industry, growth rate, and assets. The key is understanding what portion of those sales converts to actual profit.

How do you determine the value of a company?

Determining company value requires analyzing several factors:

  • Calculate adjusted annual earnings

  • Apply appropriate industry multiples

  • Consider business assets

  • Evaluate market conditions

  • Assess growth potential

  • Review customer concentration Start with our free calculator to get an initial estimate based on these factors.

Next Steps

Ready to understand what your business is worth?

Business valuation calculator template displayed on tablet with office accessories on marble desk

Download our free business valuation calculator to:

  • Get an initial value estimate

  • Understand key value drivers

  • Compare industry multiples

  • Plan for potential sale

Get your free calculator at exitstrategyformula.com/free-valuation-calculator and take the first step toward understanding your company's true worth.

Remember, while a calculator provides valuable insights, it's just one tool in the valuation process. The key is understanding what drives value in your specific industry and business model.

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Julia Kwinter

I've been helping business owners understand the value of a business for over 20 years. I get it, financial lingo can be intimidating, and that’s why I’m here. I’m a CPA and expert business valuator who teaches business owners, service providers, entrepreneurs and everyday people the simple steps to becoming financially savvy.

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